" We want to create a community of women who feel like us and who will accomplish exactly that by refusing to succumb to the old woman images. "

– Erica & Karen

We Are Breaking Stereotypes

We want to break the stereotypes of ageism and sexism. We’re currently overlooked and neglected by the media. Retirement doesn’t impact our value, and we’re committed to changing the negative image of women our age. 

We Want To Be Seen

We’re striving to create an image for modern, retired women. We are women who are proud of our age and want to use our accomplishments as a platform for new opportunities. We carry our personal identity and brand with us as we transition into life after our careers. 


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